The history of the Four-Way Test

"The Four-Way Test, was created in 1932 by Rotarian Herbert J. Taylor when he was asked to take charge of a company that was facing bankruptcy.

One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. 

Story of the Four-Way Test By Herbert J. Taylor

Back in 1932, the Creditors of the Club Aluminum Company assigned me the task of saving the company from being closed out as a bankrupt organization. The company was a distributor of cookware and other household items. We found that the company owed its creditors over $400,000 more than its total assets. It was bankrupt but still alive.

At that time we borrowed $6,100 from a Chicago bank to give us a little cash on which to operate.

While we had a good product our competitors also had fine cookware with well advertised brand names. Our company also had some fine people working for it, but our competitors also had the same. Our competitors were naturally in much stronger financial condition than we were.

Rotarian Herbert J. Taylor

The Four-Way Test, created in 1932 by Rotarian Herbert J. Taylor (served as RI president, 1954-1955)

With tremendous obstacles and handicaps facing us we felt that we must develop in our organization something which our competitors would not have in equal amount. We decided that it should be the character, dependability and service mindedness of our personnel.

We determined, first, to be very careful in the selection of our personnel and, second, to help them become better men and women as they progressed with our company.

We believed that “In right there is might” and we determined to do our best to always be right. Our industry, as was true of scores of other industries, had a code of ethics but the code was long, almost impossible to memorize and therefore impractical. We felt that we needed a simple measuring stick of ethics which everyone in the company could quickly memorize. We also believed that the proposed test should not tell our people what they must do, but ask them questions which would make it possible for them to find out whether their proposed plans, policies, statements or actions were right or wrong.

Considerable time was spent in developing four short questions which now make up the Four-Way Test.  Here are the four questions:

  1. Is it the truth?
  2. Is it fair to all concerned?
  3. Will it build good will and better friendships?
  4. Will it be beneficial to all concerned?

I placed this little test under the glass top of my desk and determined to try it out for a few days before talking to anyone else in the company about it. I had a very discouraging experience. I almost threw it into the wastepaper basket the first day when I checked everything that passed over my desk with the first question, “Is it the truth?” I never realized before how far I often was from the truth and how many untruths appeared in our company’s literature, letters and advertising.

After about sixty days of faithful constant effort on my part to live up to the Four-Way Test I was thoroughly sold on its great worth and at the same time greatly humiliated, and at times discouraged, with my own performance as president of the company. I had, however, made sufficient progress in living up to the Four-Way Test to feel qualified to talk to some of my associates about it. I discussed: it with my four department heads. You may be interested in knowing the religious faith of these four men. One was a Roman Catholic, the second a Christian Scientist, the third an Orthodox Jew and the fourth a Presbyterian.

I asked each man whether or not there was anything in the Four Way Test which was contrary to the doctrines and ideals of his particular faith. They all four agreed that truth, justice, friendliness and helpfulness not only coincided with their religious ideals, but that if constantly applied in business they should result in greater success and progress. These four men agreed to use the Four Way Test in checking proposed plans, policies, statements and advertising of the company. Later, all employees were asked to memorize and use the Four-Way Test in their relations with others.

The checking of advertising copy against the Four-Way Test resulted in the elimination of statements the truth of which could not be proved. All superlatives such as the words better, best, greatest and finest disappeared from our advertisements. As a result, the public gradually placed more confidence in what we stated in our advertisements and bought more of our products.

The constant use of the Four-Way Test caused us to change our policies covering relations with competitors. We eliminated all adverse or detrimental comments on our competitors’ products from our advertisements and literature.

When we found an opportunity to speak well of our competitors we did so. Thus, we gained the confidence and friendship of our competitors.

The application of the Four-Way Test to our relations with our own personnel and that of our suppliers and customers helped us to win their friendship and good will. We have learned that the friendship and confidence of those with whom we associate is essential to permanent success in business.

Through over twenty years of sincere effort on the part of our personnel, we have been making steady progress toward reaching the ideals expressed in the Four-Way Test. We have been rewarded with a steady increase in sales, profits and earnings of our personnel. From a bankrupt condition in 1932 our company has paid its debts in full, has paid its stockholders over one million dollars in dividends and has a present value of over two million dollars. All of these rewards have come from a cash investment of only $6,100, the Four-Way Test and some good hard working people who have faith in God and high ideals.

Intangible dividends from the use of the Four-Way Test have been even greater than the financial ones. We have enjoyed a constant increase in the good will, friendship and confidence of our customers, our competitors and the public and what is even more valuable, a great improvement in the moral character of our own personnel.

We have found that you cannot constantly apply the Four-Way Test to all your relations with others eight hours each day in, business without getting into the habit of doing it in your home, social and community life. You thus become a better father, a better friend and a better citizen.”

The history of the Four-Way Test 2020-04-14 04:00:00Z 0

December flash project - help residents of Ludington Woods

The December "flash" project is help for Ludington Woods' residents -- CDs, DVDs and warm socks. Bring items to the Dec. 19 meeting, noon at the Ludington Area Center for the Arts. Thanks for the idea, club member Becky Foster, Ludington Woods' administrator. This meeting will feature speakers Shelby Soberalski and Madelyn Shamel of the Miss Ludington Area Scholarship Pageant. 
December flash project - help residents of Ludington Woods 2019-12-06 05:00:00Z 0

November Flash Project , Club Mini Auction 

Our November Flash Service Project is helping by collecting food during our meeting Thursday, Nov. 21 to give to the Lakeshore Resource Network. Rush to the store, pretend that this is a Black Friday rehearsal... 
 
  • Cranberry Sauce
  • Canned Sweet Potatoes
  • Stuffing Mix
  • Green Beans
  • Cream of Mushroom Soup
  • Fried Onions
  • Holiday Baking Items
Also, do not forget that this is the same day as our CLUB MINI-AUCTION. A taste of our Grand Event coming up next week just for us. Bring cash, check or credit card. All are welcome.
 
By the way, does anyone knows where our own "comfort station plaque" (privy plaque) is?  Whoever has it, please bring it along tomorrow so, following the tradition, can be auctioned off again this year.  
 
Remember, the Holiday Auction is at 6 p.m. Dec. 4 at Lincoln Hills. 
 
November Flash Project , Club Mini Auction Carlos Alvarado 2019-11-20 05:00:00Z 0

Club Honors 2019 STRIVE Graduates

Posted by Jason Kennedy on May 31, 2019
STRIVE stands for, "Students Taking Renewed Interest in the Value of Education." STRIVE is a program where Rotary Clubs work with a high school for the purpose of motivating students to improve their school performance during their senior year. The Rotary Club of Ludington has partnered with Ludington High School to create a student mentorship program that continues to successfully mentor students year after year. The major aspect of the program is that it is student driven, yet facilitated by Rotarians.
 
This year, Rotarians mentored several students throughout the year, with six (6) students successfully completing the program. The Club also issued scholarships to support STRIVE students in studies beyond high school. The Club held its annual banquet to honor the program's graduates on May 17, 2019 at PM Steamers Restaurant in Ludington.
Club Honors 2019 STRIVE Graduates Jason Kennedy 2019-05-31 04:00:00Z 0

Chikumbuso means Remembrance:

Posted by Jason Kennedy on Oct 18, 2018
Chikumbuso, a grassroots project located in Ng’ombe compound, provides hope and opportunity to some of the most vulnerable women and children in the township. Chikumbuso offers free education for children, adult training and capacity building through micro enterprise opportunities, youth life skills training and outreach to the elderly.
 
Chikumbuso means Remembrance. We remember those who have died, where we come from and to do for others. Our artists earn a living making beautiful, handcrafted, fashion products for sale both locally and internationally; our school and sponsorship programs educate students and help sustain families; and, our local staff provides counseling and encouragement for those affected by HIV/AIDS.
Chikumbuso means Remembrance: Jason Kennedy 2018-10-18 04:00:00Z 0
Gates Foundation joins with Rotary to boost polio endgame support Roger Wills 2018-04-28 04:00:00Z 0

CIA Vaccination Ruse May have Hurt Polio Eradication

Posted by Thomas Calabretta on May 28, 2014

The CIA recently admitted to aPhoto:  New York Times fake vaccination plan that gathered DNA samples from villagers while the CIA tried to track down Osama Bin Laden in Pakistan.  Since then, Pakistani tribal leaders and the Taliban in Pakistan, where polio still had a foothold, have convinced locals to shun the legitmate vaccine programs now trying to innoculate against polio.  The rise in polio cases in Pakistan has skyrocketed since then. 

The New York Times recently published an article about this.  You can read about this in more detail here:  http://www.nytimes.com/2012/07/10/health/cia-vaccine-ruse-in-pakistan-may-have-harmed-polio-fight.html?pagewanted=all&_r=0

CIA Vaccination Ruse May have Hurt Polio Eradication Thomas Calabretta 2014-05-29 00:00:00Z 0